Alexandra Cooper, known to millions as Alex Cooper, has made a monumental mark in the world of podcasting, entertainment, and digital media. As the host of the widely popular podcast Call Her Daddy, she transitioned from being an up-and-coming media personality to one of the highest-paid podcasters in the industry. Her unapologetic approach to conversations surrounding relationships, dating, and culture has not only garnered a massive following but also allowed her to build a multi-million dollar empire. In this article, we will dive into the details of Alex Cooper Net Worth, her journey to wealth, and the steps she took to become one of the most influential voices in podcasting.
What is Alex Cooper Net Worth in 2025?
As of 2025, Alex Cooper Net Worth is estimated to be around $30 million. This figure is the result of years of hard work, savvy business moves, and a deep understanding of her audience. Her wealth is primarily built through various sources, including:
- Podcasting: As the host of Call Her Daddy, Alex Cooper has made millions from her podcast’s success.
- Exclusive Contracts: Notably, Alex signed a historic $60 million deal with Spotify in 2021, and later, in 2024, a $125 million deal with Sirius XM.
- Sponsorships & Brand Endorsements: Alex has partnered with numerous high-profile brands like Manscaped, Victoria’s Secret, Revolve, and SmartWater, securing lucrative endorsement deals.
- Merchandise and Business Ventures: Alex has ventured into selling Call Her Daddy merchandise and explored various business opportunities.
- Social Media & YouTube Revenue: With millions of followers across platforms, Alex earns substantial income from her social media presence and YouTube.
The story of how Alex Cooper achieved Alex Cooper Net Worth is a tale of determination, entrepreneurial spirit, and a willingness to embrace controversy. Let’s take a closer look at the key moments that led to her financial success.
Who is Alex Cooper?
Born on August 21, 1994, in Newtown, Pennsylvania, Alex Cooper is a multifaceted media personality, podcast host, and entrepreneur. She grew up with an interest in storytelling and entertainment, a passion that led her to pursue media-related studies at Boston University. During her college years, Alex was also a Division I soccer player. However, it was in the realm of digital content creation where Alex truly found her calling.
Before gaining fame with Call Her Daddy, Alex had stints in on-air broadcasting and YouTube content creation. However, it was her podcast that became the primary vehicle for her rise to fame and fortune. As she gained popularity, Alex’s ability to connect with her audience, tell compelling stories, and push boundaries became the foundation of her brand.
How Did Alex Cooper Net Worth Grow?
Alex Cooper Net Worth grew exponentially after the launch of Call Her Daddy, which she co-hosted with Sofia Franklyn in 2018 under Barstool Sports. The podcast quickly garnered attention for its bold discussions on relationships, dating, and culture. It wasn’t long before the show attracted millions of listeners, and Alex and Sofia became breakout stars. However, the partnership eventually dissolved due to a public feud and contract disputes, leaving Alex to take full control of the podcast. This move set her on the path to greater wealth and success.
1. The ‘Call Her Daddy’ Podcast
When Call Her Daddy was launched, the chemistry between Alex and Sofia was undeniable, and the podcast quickly became one of the most downloaded and discussed shows in podcasting history. The show gained immense popularity for its candid and often provocative content, particularly around dating, relationships, and sexuality.
However, the partnership between Alex and Sofia eventually came to an end. In 2020, a public fallout over a contract dispute with Barstool Sports resulted in Sofia leaving the show to start her own podcast, Sofia with an F. Alex, on the other hand, continued with Call Her Daddy, and this decision set her on a path to greater financial success.
2. The $60 Million Spotify Deal
In 2021, Alex Cooper made podcasting history by signing an exclusive three-year, $60 million contract with Spotify. This deal was one of the most lucrative podcast contracts in history and solidified Alex’s place as one of the highest-paid podcasters globally. Under the terms of the deal, Call Her Daddy became a Spotify-exclusive show, and Alex gained full creative control.
The exclusive deal with Spotify also helped Call Her Daddy achieve even more widespread recognition, as the platform saw a surge in podcast listenership. Spotify’s investment in Alex’s show paid off, as her massive influence brought in millions of new subscribers, boosting the platform’s podcasting rankings.
3. Post-Spotify Independence
By 2023, Alex’s contract with Spotify came to an end, and the streaming giant chose not to renew the deal. Rather than resigning with Spotify, Alex made a bold decision to take Call Her Daddy independent. The podcast is now available on multiple platforms, including Apple Podcasts, Amazon Music, and iHeartPodcasts. Despite the end of her exclusive deal, Alex continues to generate substantial revenue from streaming, ad placements, and sponsorships.
Her decision to move away from Spotify was a calculated risk that paid off. By maintaining control over her content and distribution, Alex ensured that she remained in a position of power in the podcasting industry.
4. Sponsorships and Brand Endorsements
In addition to podcasting, Alex Cooper has secured a variety of high-paying brand deals and endorsements. Some of the most notable partnerships include:
- Manscaped: Alex has worked with the popular male grooming brand, helping to promote their products to her vast audience.
- Victoria’s Secret: As a brand ambassador for Victoria’s Secret, Alex has partnered with the iconic lingerie brand to promote its products.
- Revolve: Known for her fashion-forward style, Alex has collaborated with Revolve, a popular fashion retailer.
- SmartWater: Alex’s partnership with SmartWater has been another successful endorsement deal, capitalizing on her influence in health and wellness.
These brand partnerships have helped to significantly boost Alex Cooper Net Worth while solidifying her place as an influential figure in the world of digital media.
5. Social Media and YouTube Revenue
Even though Alex has shifted much of her focus to podcasting, her social media presence remains a lucrative source of income. With millions of followers across Instagram, TikTok, and YouTube, Alex generates substantial revenue from advertising and sponsored posts. Her YouTube channel, which she used to post vlogs and behind-the-scenes content, continues to bring in revenue through ad placements.
In addition to ad revenue, Alex frequently partners with brands for paid content on her social media platforms. Her massive following, particularly among Gen Z and millennial audiences, makes her a highly sought-after influencer for major brands looking to reach younger consumers.
Alex Cooper Net Worth Breakdown in 2025
| Source of Income | Amount Estimated |
| Podcasting (Call Her Daddy) | $20 million/year |
| Spotify Deal (2021-2023) | $60 million total |
| Sirius XM Deal (2024) | $125 million total |
| Sponsorships & Endorsements | $10 million/year |
| Social Media & YouTube | $5 million/year |
| Merchandise & Business Ventures | $2 million/year |
| Total Estimated Net Worth (2025) | $30 million |
Alex Cooper’s Personal Life
Though Alex Cooper is known for her public persona, she tends to keep her personal life private. In 2023, she became engaged to film producer Matt Kaplan, marking a new chapter in her life. While she enjoys a lavish lifestyle, she is known for her authenticity and down-to-earth nature, which resonates with her audience.
Her laid-back approach to life, despite her immense success, has further endeared her to fans. She continues to focus on growing her brand and expanding her business ventures.
What’s Next for Alex Cooper in 2025?
As she moves into 2025, Alex Cooper’s trajectory seems poised for even greater success. With her exclusive deals behind her, Alex is free to expand Call Her Daddy into a full-fledged media empire. Potential next steps for her include:
- Expanding into TV or film production, capitalizing on her storytelling skills.
- Creating a podcast network to elevate up-and-coming voices in media, particularly women.
- Launching spin-off shows or merchandise lines to further monetize her brand.
- Writing a book based on her experiences and insights into the entertainment industry.
No matter what path Alex takes next, it’s clear that she is a force to be reckoned with in the entertainment industry. Her journey to Alex Cooper Net Worth of $30 million by 2025 serves as an inspiration for content creators and entrepreneurs around the world.
Conclusion
Alex Cooper’s journey from a Division I soccer player to one of the highest-paid podcasters in the world is a testament to her hard work, creativity, and business savvy. Through her podcast Call Her Daddy, exclusive deals with Spotify and Sirius, lucrative brand endorsements, and a powerful social media presence, Alex has built an empire that continues to grow. As of 2025, her Alex Cooper Net Worth stands at an impressive $30 million, and with her continued ambition and entrepreneurial drive, there’s no telling just how far she’ll go.
Disclaimer
The information provided in this article is based on estimates and publicly available data. Alex Cooper Net Worth figures are approximate and subject to change due to the nature of personal finances and business ventures.
